From Bingo to Bankruptcy: Tricks Attract Players | News

First it was birthday money, then came the luxurious Christmas hampers filled with expensive bottles of wine and chocolates, and finally a £500 voucher for designer handbags.

The gifts Samantha*, 45, received were not thoughtful gifts from a friend or relative. They were gifts from a game company trying to convince her to remain a loyal customer.

In three years, Samantha, who has three children, has spent £250,000 betting online. “The more money I deposited, the better the gifts,” she said.

She had started visiting the sites after winning £500 on a slot machine at a bingo hall.

Samantha is one of thousands of British women lured into the betting world through games with names like Fluffy Favorites and Rainbow Riches, like