BENGALURU: Prime Minister Narendra Modi has been in the NEWS since the day he sat on the Iron Throne of India’s democratic system. Whether its policies, programs, initiatives or diploma, all have come under intense scrutiny. While some topics received praise, others faced strong opposition from opposition parties and Indian citizens. One of these initiatives taken by our PM is “Make in India”. Initially flat, this initiative slowly began to show promise, as reports suggest that âMake in Indiaâ smartphones have reached maturity and are now increasing their sales.
According to a recent report released by market research firm CyberMedia Research (CMR), âMade in Indiaâ handsets contributed 67% of sales, the highest percentage in Modi’s history. India shipped a total of 52.8 million handsets compared to 55.4 million in the first quarter of this year; registering a decrease of 4 percent (year-on-year) reports TECH 2.
The contribution of Indian brands increased by 7% compared to Q4 2015 due to the introduction of shipments from Chinese smartphone maker LeEco and the launch of new handsets from Lenovo, Oppo, LG, Panasonic, Micromax, Intex, LYF (RJio) and Vivo in 10,000-15,000 price bands. Interestingly, the contribution of Chinese and global brands declined over the same period. âWe saw for the first time this price range of 10,000-A maximum of 15,000 (22%) contributed to smartphone shipments. Usually the main contributor was the price range of 6,000-8,000, âsaid Faisal Kawoosa, chief analyst, Telecom Practice at CMR.
The average selling price of smartphones has, however, increased from 12,285 in the fourth quarter of 2015 to 12,983 in the first quarter of this year. The same was 10,364 in the first quarter of 2015.
Faisal also added that among phones made in India, 66% of 3G smartphones and 60% of 4G smartphones are made in India itself. But domestic players are still looking for the benefits they can derive from 3G technology, while global players are increasingly focusing on 4G LTE technology. Faisal says it is time for Indian organizations to look at the premium segment where their contribution is negligible.
The overall smart phone market in India belongs to the ‘three main’ players, Samsung, Micromax and Intex respectively, but Krishna Mukherjee, telecoms analyst at CMR, believes that Micromax will soon create a new approach to marketing and sales strategy. . âIn the second quarter, we look forward to seeing how Micromax performs after fine-tuning its brand logo,â says Mukherjee.
Although Make-In-India has a positive impact on India’s GDP, it has no impact on the unemployment rate in India. In April, India’s rural unemployment rate stood at 7.15% and urban at 9.62%. Make-In-India was an initiative taken by the Prime Minister to not only stabilize the economy, but also to create new job opportunities. The government needs to revisit its Make-In-India layout and also reflect on the second promise of its initiative.
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